NetCallidus' focus is simply to increase the amount of traffic your site receives by increasing the exposure online.
This goes beyond simply placing your website at the top of Google's coveted results pages and extends to placing your content on many selected third party sites not dissimilar to an online version of a PR campaign.
Optimisation is split into two categories On-Site and Off-Site;
On-Site: simply describes the changes made to your web site that allow Google and the other search engines to read the words within your site and work out what search terms you want to be found under.
It also describes the way in which a web site is built, very few people realising that your web site is scored for points!
Undertaking an on-site strategy account for only around 20% of the points you need to achieve top search engine positions!
Off-Site: Is by far the most important part of an online strategy and is how we make Google see your site as more important than your competitors. Google measures the number of web sites on the web that reference your site, i.e. link to it. This is often called link popularity. Achieving link popularity is difficult, and their are many ways of gaining lots of links to your site, but google will not count them as it works to a few relevancy and quality rules including:
- Not counting reciprocal links.
- Only counting links that are producing traffic.
- Calculating whether the link is relevant to your site or not.
- Calculating the lineage of a link, i.e. looking at whether the site linking to you is spamming or not.
These are just a few of the criteria looked at by the engines, simply adding any link is considered SPAM.
What NetCallidus Direct do is gain you not only good links but links that produce traffic and are highly relevant to accomplish this we have accumulated more than 9 years of sources that give us the economies of scale, allowing us to deliver high volumes of quality relevant links fast.
To find out more please contact one of our sales advisors on 01604 781044
