By placing an order with Netcallidus, you confirm that you are in agreement with and bound by the terms and conditions herein for Search Engine Optimisation Services (SEO - natural listings).

General
1. Netcallidus will provide SEO Services only where an agreement is provided either by email, mail or fax.
2. Netcallidus will not be liable for any costs incurred, compensation or loss of earnings due to the unavailability of any site, servers, software or any material provided by its agents.
3. You acknowledge that as Search Engines change their ranking algorithms on a regular basis, and new and traditional competitors (competing websites) enter the market and also change their strategies and tactics (to challenge and gain competitive advantage), it is necessary for continual monthly maintenance to be in place for Netcallidus to obtain and retain rankings.
4. Both on-site and off-site SEO techniques require website updates from time to time, therefore, Netcallidus requires FTP access to the Client's website or arrangements put in place to manage site changes; alternatively, the client agrees to undertake the site changes, as required from time to time by Netcallidus, in a responsible and timely manner.
5. Any unethical techniques used within the construction or maintenance of the website may result in Netcallidus serving immediate notice without refund of any fees paid.
6. Netcallidus is not responsible for any adverse affects on search engine rankings or additional costs incurred if the client has engaged in poor maintenance of the website or the removal of any SEO changes made to the website by or at the request of Netcallidus, e.g. upload of old version of software by mistake.
7. Netcallidus reserves the right to revise its policies and Services at any time without notice.

Client's Obligations
1. The Client has not employed the services of another SEO or online marketing company to manage Natural Listings or related traffic generation services except for Pay Per Click (PPC).
2. The client has not created any duplicate sites, redirects or doorway pages. If duplicate sites have been previously published, the client must inform Netcallidus before work commences.
3. The client has not requested or exchanged links with link farms or undertaken any spamming techniques which may harm the website's ranking with Google.
4. No link exchanges must take place without prior consultation and agreement from Netcallidus.
5. To make payment as agreed and in accordance with the terms set out below.

Netcallidus' Obligations
1. SEO activities will be conducted to the best of our ability within the budgets assigned.
2. We will operate strictly within the protocol parameters expected by the major search engines Google.com / Google.co.uk / Yahoo and MSN; however our primary target will be Google.
3. We aim to achieve a Top 10 ranking on Google for all agreed key phrases.
4. For established sites we would expect to meet Top 10 positions for the agreed search terms within 3-6 months of the contract date.
5. New sites may take up to 12 months before achieving Top 10 rankings.

Disclaimers and limitations on liability
1. Netcallidus shall not be responsible for URLs dropped or excluded by a search engine for any reason.
2. Netcallidus does not warrant that Customers' URLs will achieve a favourable position, or any position, within a search engine.
3. Netcallidus does NOT guarantee rankings or traffic volumes.
4. Netcallidus does not warrant or represent that the results, or the use of the results, made available by Netcallidus, or from any third party, will be correct, accurate, timely or reliable and the Customer may not place any reliance on such information in any circumstances.
5. Netcallidus is not responsible for any costs incurred, or compensation or loss of earnings due to the work carried out on behalf of the client.
6. The Client expressly agrees that use of the Netcallidus Services provided hereunder is at the Clients sole risk. These Services are provided on an "as is" and "as available" basis. Netcallidus expressly disclaim all warranties of any kind, express or implied, including without limitation any warranty of merchantability, fitness for a particular purpose and non-infringement.
7. Notwithstanding the security precautions taken against disclosure of information, there are certain conditions that exist on the Internet generally which are outside Netcallidusí control and could result in a breach of security. Accordingly, Netcallidus cannot guarantee that Your account Service data information will be free from corruption or piracy. You hereby expressly waive any claim against Netcallidus arising out of the loss of data through corruption, piracy, and breach of security or for any other reason that is not based on intentional or grossly negligent actions of Netcallidus.
8. To the maximum extent allowed by law, Netcallidus its members, subsidiaries, affiliates, service providers, licensors, officers, directors and employees shall not be liable for any direct, indirect, special, incidental or consequential damages (no matter how they arise, including negligence), or for interrupted communications, lost data or lost profits, arising out of or in connection with the Services provided hereunder. Further, Netcallidus will not have any liability for any losses arising as a result of Services not being operational or accessible.
9. Whilst every endeavor will be made to ensure that the website changes and any scripts or programs are free of errors, Netcallidus does not accept responsibility for any losses incurred due to malfunction of the data or scripts provided for the website or any part of it or its SEO activities carried out in the pursuit of search engine rankings and traffic generation.
10. These terms and conditions represent the entire agreement and you may not place any reliance on any other communication with netcallidus from its officers and agents howsoever received in the provision and outcome of these services. Payment of Accounts

Our first invoice will be raised upon the receipt of a confirmation with payment due immediately; work will commence upon receipt of payment.
Invoices (in the name of Whoop Internet Ltd) will be raised monthly thereafter with payment due WITHIN 15 DAYS of the date of invoice.
Direct Debit collection can be arranged or BACS payments accepted.
Failure to meet payment demands may result in the cancellation of Services and legal action taken to recover our invoiced charges and legal costs.