• The Google Challenge (18/03/2008)
  The boom today in internet marketing is nothing less than phenomenal and finding your website with a top three position in Google searches can literally be company changing.
  
  However, there are plenty of socalled specialist internet firms out there, all towilling to relieve you of your money whilst selling you the dream. Gaining top search engine positions is all about understanding what Google wants and giving it exactly that. Everything you do - or don't do - is awarded positive or negative points and we all know what they make.
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• European 'Google-killer' will swallow £75m and vanish (25/04/2008)
  A search engine research project set up to be the European equivalent of Google will swallow £75m million of European taxpayers' cash and vanish.
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• Businesses must focus on website conversion rates to beat a recession (25/04/2008)
  If a recession does hit the UK, it's the businesses that focus on turning website visitors into sales that will thrive and survive.
  That's the verdict of Mark Furber, an experienced website optimiser who runs £3m turnover Search Engine Optimisation (SEO) company NetCallidus.
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• Slow bloated websites could get a bigger Google advertising bill (18/03/2008)
  Businesses running bloated websites full of slow-loading graphics and animations need to speed their sites up now - or watch their Google advertising bill rise.
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NetCallidus is a strategic search engine marketing company employing 26 people at Sywell Aerodrome in Northamptonshire

NetCallidus works with its partners' SME and blue chip clients to build and execute SEO strategies that will get their websites on the first page of search engines and stay there

NetCallidus was acquired as part of the Something 4 group of companies in March 2007

Current clients include York Fitness, Dunelm Mill, Tommy Tippee, Johnston Press plc, and the RFU. Current marketing partners include Target PR, Think Smart Marketing, Site Design, and List Lab London

Mark Furber
35 year-old Mark Furber is managing director of NetCallidus Ltd and joint managing director and board member of the Something 4 Group

Mark is available for media comment on all aspects of internet marketing, including SEO, affiliate marketing, email marketing, pay per click (Google AdWords), internet strategy and how websites achieve top search engine positions

Stuart Haining
49-year-old Stuart Haining is client services and marketing director of NetCallidus and the Something 4 group. He was a founder director of Something 4 in 2000 and now focuses on the online marketing side of the business.

Previously he held senior roles in marketing and technology at Barclaycard, where he led the team which built one of the UK's first ecommerce sites, and the world's first commercial MP3 music download area.

Stuart is available for media comment on internet technology trends and predictions